INSPIRE VISITORS
Our team meets visitors right where their adventure begins, sharing the stories behind the landscape and the small, simple actions that keep it wild for the next person who walks the trail. It's not about rules, it's about connection: when people understand what makes this place special, protecting it comes naturally. That's the heart of the Trail Ambassador program, turning every hike, ride, and climb into a chance to give something back to the land that gave us so much.
TRAIL AMBASSADOR PROGRAM
The Trail Ambassador program is built around one simple idea: positive experiences create lasting stewards. Our team meets visitors right on the trail, offering a friendly face, helpful resources, and real conversation rather than rules or restrictions. Every interaction is an opportunity to improve someone's day, whether that means a cold water bottle on a hot afternoon, a tip on avoiding a search and rescue call, or a story about the landscape they're standing in. When visitors feel welcomed and informed, they leave more connected to Moab and more invested in protecting it, turning a single trail encounter into a lifelong commitment to stewardship.
Improve Visitor Safety
Program Goals
The program connects visitors with the information and resources to improve safety outcomes
Promote Natural & Historic Resource Protection
The program educates visitors on how to protect Moab’s unique and fragile landscape.
Enhance Visitor Experience
Each interaction is informative, supportive, and tailored to the needs of Moab’s diverse visitors.
ENCOUNTERS
ENGAGED
PREVENTATIVE
Since 2021, Steward Moab's team has encountered over 300,000 trail users, a number we track because research shows that presence alone changes visitor behavior, and it includes everyone our team has directly spoken with or observed on trail.
Of the trail users encountered, the Trail Ambassador team has directly engaged with and provided trail resources and information to over 200,000, with the majority of these interactions occurring with visitors during high-volume visitation periods.
Over 100,000 of these conversations have included preventative search and rescue information, covering topics like heat safety, trail conditions, and other considerations essential to recreating safely in Moab's desert environment.
